🚀

REVIEW MULTIPLIER PLAYBOOK

The Secret Sauce to 10x Your Google Reviews
From 3.8 to 4.7 Stars in Just 6 Weeks
TAPFIVE
Review Technology
40,000+ Businesses Strong • 2025 Edition
TAPFIVEPLAYBOOK

📚 Table of Contents

  • 1. The 6-Week Transformation Timeline PROVEN
  • 2. High-Converting Scripts That Actually Work
  • 3. 20 Killer Hooks That Convert NEW!
  • 4. The Review Referee System™
  • 5. Psychological Triggers That Drive Action
  • 6. Dashboard Mastery Guide
  • 7. Implementation Checklist
  • 8. Troubleshooting Like a Pro
Fun Fact:Denny's has generated 57,132 taps with TapFive. That's enough high-fives to go around their entire staff 142 times! 🙌

📊 The Numbers Don't Lie

40K+
Businesses Using TapFive
4.7
Average Star Rating
73%
Higher Conversion Rate
10x
Review Multiplier Effect
⚠️ CRITICAL RULE - The Recovery Opportunity:

✅ Happy customers? Ask for a review right at their peak happiness moment.

🔧 Dissatisfied customers? Fix their issue FIRST! A recovered customer often becomes your biggest advocate. Once you've turned their experience around and they're genuinely happy, that's your golden review moment.

⏭️ Neutral customers? Skip them - focus your energy where it counts.

Remember: "Problem → Solution → Happiness → Review" creates your most powerful testimonials! These recovery reviews tell a story of a business that truly cares.

📅 The 6-Week Transformation Timeline

Based on Sal's Pizza: From 3.8 to 4.7 Stars ⭐

Week 1: Foundation

Establish Your Baseline

  • Map customer journey from entry to exit
  • Identify 3-5 potential "Peak Happiness Moments"
  • Test TapFive placement at each moment
  • Track tap rates for 48 hours
Sal's Result: Identified peak moment = when fresh pizza arrives at table (steam still rising) 🍕
Week 2: Activation

Get Your First 10 Reviews

  • Place TapFive stand at identified peak moment
  • Give cards to top 3 servers
  • Add sticker near bathroom mirror (reflection point)
  • Track EVERYTHING
Sal's Result: 12 reviews in Week 2 (previous monthly average was 3)
Weeks 3-4: Momentum

Scale What Works

  • Double down on highest-converting placement
  • Expand Review Champion team
  • Introduce "Review Rally" (daily goal setting)
  • Add QR codes to receipts
Sal's Result: 31 reviews by end of Week 4, average rating: 4.6
Weeks 5-6: Optimization

Create Self-Sustaining Engine

  • Implement Review Referee system
  • Create "Wall of Fame" for team
  • A/B test messaging
  • Celebrate victories
🎉 Final Result: 67 total reviews in 6 weeks • Rating: 3.8 → 4.7 • 40% increase in new customers

💬 High-Converting Scripts

These scripts convert 73% better than generic asks!

The Golden Script

"You just made my shift with that [specific compliment]! Would you mind taking 10 seconds to share that with others? Just tap this card with your phone - it goes straight to Google!"

The Enthusiasm Transfer

"I can see you loved the [specific item/service]! We're trying to spread the word - would you help us out? One tap here and you're done!"

The Straight Shooter

"You seem happy, we're happy - want to make Google happy too? World's quickest review, right here!"
Did You Know?The word "you" in a script increases conversion by 31%. It's all about making it personal! Your customers want to feel seen, not sold to.

🎯 20 Killer Hooks That Convert

⚠️ The Recovery Rule: See a dissatisfied customer? That's not a lost cause - it's an opportunity! Fix their issue with genuine care, and once they're happy, ask for that review. Recovered customers often leave the most detailed, glowing reviews because they've experienced your commitment to excellence firsthand.

Top 10 Card Hooks (For Your Team)

  1. The Genuine Moment
    "You just made my entire shift! Would you mind making my manager's day too? Just tap this card - takes 10 seconds!"
  2. The Laugh Line 😄
    "My boss said if I get 5 reviews today, I get to pick tomorrow's playlist. Help me avoid another day of smooth jazz?" *wink*
  3. The Hometown Hero
    "You're clearly a person of excellent taste. Mind sharing that taste with the neighborhood? Quick tap here!"
  4. The Real Talk
    "Honestly, you're the kind of customer we love. Would you help us find more people like you? Tap for instant karma!"
  5. The Competition Crusher 🥊
    "Between you and me, we're trying to beat [competitor] on Google. Join our rebellion?" *hands card with spy-like discretion*
  6. The Mom Appeal ❤️
    "My mom checks our reviews every morning. Want to make an old lady's day? She reads every single one!"
  7. The New Kid
    "I just started here last week and you've been so patient. My trainer said happy customers sometimes share the love..." *hopeful look*
  8. The Food Coma 😴
    "I can see that food happiness hitting you right now - want to capture that feeling forever? Tap while the magic's fresh!"
  9. The VIP Treatment
    "You know what? You deserve VIP status. Tap this and you're officially part of our inner circle."
  10. The Speed Challenge ⚡
    "I bet you can't leave a review faster than I can clear this table. Ready... set... TAP!"

Top 10 POS Display Hooks

  1. The Dopamine Hit
    "Still feeling that first-bite bliss? Tap to share the love ⬇️"
  2. The Bathroom Philosopher 🚻
    "Having a moment of reflection? Reflect on us too! ⭐⭐⭐⭐⭐" (Mirror sticker)
  3. The Wait Whisperer
    "While you wait, we weight... for your review! 😊 Tap here!"
  4. The Receipt Racer 🏁
    "Beat your receipt printing time! Can you review us in 10 seconds? ⏱️ TAP TO START"
  5. The Happy Counter
    "237 happy customers tapped here this month. Be #238?"
  6. The Dad Joke Special
    "Our reviews are like our coffee - we like them STRONG! ☕ Tap for instant strength!"
  7. The Social Proof
    "John from table 3 just left 5 stars. No pressure, but... 👀"
  8. The Exclusive Club 🎭
    "Secret: Reviewers get psychic powers* (*not guaranteed) Tap to join the enlightened!"
  9. The Honest Abe
    "If you loved it, tap it! If not, tell us directly (please don't tap 😅)"
  10. The Thank You Thunder
    "You're awesome! That's it. That's the sign. (But also, tap here if you agree! ⬇️)"

🏆 The Review Referee System™

Transform your team into review-generating machines!

Step 1: Choose Your Referees

Select 2-3 employees who are:

Step 2: The Point System

1pt
Customer Taps Device
3pts
Written Review
5pts
Name Mention
10pts
Review with Photos

Step 3: Weekly Playoffs

Case Study: Maria at Sal's Pizza generated 23 reviews in one week using this system - more than the restaurant typically got in 3 months! 🏆
Industry Insider:Fogo de Chão Brazilian Steakhouse has collected 48,628 taps! That's one tap for every second of a 13.5 hour shift. Now that's what we call continuous momentum! 🥩

📊 Dashboard Mastery

Your command center for review domination!

Daily Power Moves

  • Morning Check: Review overnight taps (late-night customers often most enthusiastic)
  • Peak Hunt: Identify rush hours from tap data - double down with cards then
  • Device Battle: See which placement wins - move losers immediately

    • Success Metrics from 40,000+ Businesses

    5.1
    Average Daily Taps
    15+
    Good Performance
    30+
    Elite Status
    35+
    Legend Mode!
    Pro Secret:Businesses that check their dashboard daily get 3.2x more reviews than "set and forget" users. The dashboard keeps you hungry for excellence! 🍔

    🧠 Psychological Triggers

    Psychology Fact:Customers are 4x more likely to leave a review within 10 minutes of their experience than 24 hours later. Strike while the emotional iron is hot! 🔥

    1. The Reciprocity Reflex

    Trigger: Give first, ask second
    Application: Offer a small freebie right before showing TapFive
    Result: 43% increase in review rate

    2. The Commitment Ladder

    Trigger: Start small, build up
    Application: "Would you recommend us?" → "Tap here to make it official!"
    Result: 67% conversion rate

    3. The Social Proof Surge

    Trigger: People follow the crowd
    Application: "Join 12 other customers who reviewed us today!"
    Result: 31% boost in participation

    4. The Peak-End Rule

    Trigger: People remember peaks and endings
    Application: Place TapFive at BOTH peak happiness and exit
    Result: 2.3x more reviews

    ✅ Implementation Checklist

    Success Stat:92% of businesses that complete Week 1's checklist go on to achieve their 6-week goals. Starting strong isn't just important - it's everything! 💪

    Day 1 Setup

  • Unbox all TapFive devices
  • Identify Peak Happiness Moment
  • Place stand/plate at primary location
  • Distribute cards to top 2 performers
  • Take photo of setup for reference

    • Week 1 Foundation

  • Team training completed
  • Scripts practiced and refined
  • Tracking system in place
  • First 5 reviews generated
  • Celebration for first review

    • Week 2-4 Acceleration

  • Review Champions identified
  • Competition/rewards announced
  • Secondary placements tested
  • 25+ reviews generated
  • Team feedback collected

    • Week 5-6 Mastery

  • Full team engagement
  • Self-sustaining system
  • 40+ reviews generated
  • Rating improvement visible
  • Celebration event held

    • 🔧 Troubleshooting Guide

    "People seem hesitant to tap"

    Solution: Focus on the 10-second promise. Say "literally 10 seconds" and count on your fingers. Make it feel effortless.

    "My team forgets to ask"

    Solution: Create visual reminders. Put a small sticker on their name tag or order pad. Make it impossible to forget.

    "We get taps but no written reviews"

    Solution: Prime them better. Instead of "leave a review," say "share what you loved most" - this plants the seed for written content.

    "Reviews aren't mentioning specifics"

    Solution: Guide them subtly: "Would you mind mentioning [specific dish/service/person] in your review? Others always ask about it!"

    "Customer seems unhappy but fixable"

    🌟 Golden Opportunity: This is your chance to create a superfan! Fix their problem with genuine care and attention. Once they're genuinely happy, ask for that review. These "recovery reviews" are often your most detailed and powerful - they tell a story of a business that truly cares. The formula: Problem → Solution → Happiness → Glowing Review!

    "Momentum died after week 2"

    Solution: Refresh the challenge. New rewards, new competition, new placement. Variety maintains energy.

    "Negative reviews increased too"

    Important: This means you're asking neutral/unhappy customers! Remember: Fix issues first, then ask happy customers only. Quality over quantity protects your rating!
    TAPFIVE

    Your 10x Moment Starts Now

    Remember: Every 5-star business started with a decision to be exceptional.
    TapFive doesn't create great experiences - it amplifies them.

    © 2025 TapFive • Turning Customers into Champions
    40,000+ Businesses Strong • Average 4.7 Stars
    www.tapfive.com

    🎉 Ready to Join the 10x Club?

    Make every tap count. Make every customer a champion.
    Your journey to 5 stars starts NOW!